Join ADICTA LAB x POW Gravel Event on June 3rd

At ADICTA LAB, we’re focussed on the rider and the planet. While our Lab is committed to developing high performance and sustainable apparel, our Terra Foundation is on a mission to give back to nature. This summer on June 3rd, we’re calling all cyclists that share our love for the planet, to join us and Protect Our Winters Switzerland for a special gravel event in Charmey.

Join us on June 3rd for a day of cycling, community, and action against climate change. Let's ride for a sustainable future!

Keep scrolling for more information.

Our Vice for Sustainability

We believe in giving back to nature, and the Terra Foundation is our vice for doing so. Launched in 2022, the Terra Foundation exists to support and promote initiatives that foster a more sustainable future, such as Protect Our Winters.

Who is POW?

Protect Our Winters (POW) is a global movement founded by American snowboarder Jeremy Jones. POW is a non-profit organization that works to mobilize the outdoor sports community to take action against climate change. With a global network of ambassadors and several hundred thousand supporters worldwide, POW has become a vital partner for brands like us who are committed to making a positive impact on the planet.

Climate Law in Switzerland, Vote June 18th

Since 2023, ADICTA LAB is supporting Protect Our Winters Switzerland in their mission to protect the places we love from the impacts of climate change. Specifically, we want to mobilize the Swiss cycling community to vote YES on June 18th for the new climate law in Switzerland. This law aims to support urgent measures for climate protection, create energy and supply security in Switzerland, and trigger public investments necessary to combat the climate crisis.

ADICTA LAB x POW Event in Charmey

Are you a cyclist who shares our passion for the planet? Join us! The event is open to all cycling enthusiasts who want to show their support for climate action.

After the ride, please stick around for some food and drink, as well as a presentation by POW Switzerland.

Free Gravel Kit for Attendees

We are committed to providing attendees with an unforgettable experience. Everyone who attends the event will receive a free ADICTA LAB gravel kit, including a technical t-shirt and cargo bib shorts.


Registration for the event is now open. To secure your spot, please click on the registration link below!