At ADICTA LAB, our vision is to create sustainable cycling apparel designed to fit a faster, better future.

The Terra Foundation has nothing to do with that.

Beyond sustainable cycling apparel, the Terra Foundation is our protect the planet initiative. This is not about bikes or clothing, though they will feature from time-to-time. This is our space to roll up our sleeves and get our hands dirty…

earth; land.

Represented by icons of the ADICTA LAB logo that have been rearranged to form a landscape, the Terra Foundation will support a new environmental cause each year. In 2022, in line with Sustainable Development Goals 13 and 15, we are focusing our efforts on supporting terrestrial forest ecosystems.

Our over-exploited planet is being crippled by ever-growing carbon emissions, leading to global warming and posing a major threat to life on earth. Huge investments are going into the development of technologies believed to be able to combat climate change by capturing and sequestrating carbon. The Terra Foundation is investing in trees.

In 2022, we’ve committed to plant 1 tree for every online purchase. #TERRAXTREES

The forest is the best solution to meet the main global challenge for a sustainable future in the face of climate change and erosion of biodiversity.

Forests have a significant role in reducing the risk of natural disasters, including floods, droughts, landslides and other extreme events. They are the most biologically diverse ecosystems on land and home to more than 80% of the terrestrial species of animals, plants and insects. They also provide shelter, jobs and security for forest-dependent communities. At a global level, forests mitigate climate change through carbon sequestration, contribute to the balance of oxygen, carbon dioxide and humidity in the air, and protect watersheds, which supply 75% of freshwater worldwide.*

“The best time to plant a tree was 20 years ago. The second-best time is now.”

- Chinese proverb

In healthy forests, trees capture CO2 from the atmosphere for photosynthesis, which is their means to live and grow. Trees not only live for decades (even centuries), but also take many years to fully break down once they die. From seed until fully decomposed, the tree stores carbon and keeps it out of the atmosphere.

Forest soils made up of roots, leaf litter and dissolved organic material, also act as carbon sinks. In some forests, especially those with clay soils, the soil can hold even more carbon than the trees.

Almighty Tree

Our trusted tree-planting-partner is Almighty Tree, a social enterprise giving power to nature while empowering entrepreneurs and companies to grow responsibly. Through tree planting, they provide concrete actions to reduce and compensate CO2 emissions. Driven by the beauty of our planet, they focus on designing a sustainable future and improving the social, economic and environmental wellbeing of communities.

We’ve chosen Almighty Tree because we believe in their mission:

To raise awareness and provide solutions to reduce the environmental impact of society and create the forests of the future; for a cleaner, better world.

Their main aspirations:

• Sensitize people and organizations about their carbon footprint, and act to reduce and compensate it.

• Devote resources to preserve and restore forests in Switzerland and abroad. Because the forest is one of the best solutions to meet the main global challenges for a sustainable future in the face of climate change and erosion of biodiversity.

Tree planting in Kenya, with Almighty Tree and EMAUA

At ADICTA LAB, we’re doing our bit by planting 1 tree for every online purchase, first focusing on a planting project in the Teso North region in western Kenya.

EMAUA is a Swiss-Kenyan project that aims to plant 1 million trees per year in the tropics by 2025. With the surplus funds raised for tree planting, they teach local communities in Kenya how to use local resources more efficiently to improve their living standards.

Julien Kauer is the founder of EMAUA. When he was 26 years old (2015), he decided to leave everything behind to launch a food self-sufficiency project in an elementary school in Malaba (Kenya), 40 km from the current project. There he lived with part of the team under local conditions and learned to speak fluent Swahili. A self-taught man with a passion for agro-ecology and the regeneration of ecosystems, his activities are now split between Kenya and Switzerland. He regularly gives lectures and organizes the activities of EMAUA Switzerland with the other 7 members of the committee.

In tropical Kenya, trees sequester carbon from the atmosphere and return it to the soil, but they also improve fertility, water retention and biodiversity.

Locally, one of the greatest threats to forest cover is charcoal and tobacco production, as well as the collection of firewood. Community awareness is essential to reduce deforestation in forested areas. Since 2019, EMAUA has taught 15,400 young people the vital importance of trees for human life.

Agroforestry has the potential to reconnect trees and agriculture, as farmers around the world have long considered trees as pests. However, when well-managed, trees improve crop yields because they increase soil fertility and water retention, while increasing biodiversity.

Trees are distributed in schools with teachings to schoolchildren on the vital importance of trees for humanity. The lessons are accompanied by planting sessions, which serve as hands-on training on how best to plant trees for optimal survival. Trees are linked to any positive change in a community. While a huge number of trees could offset humanity's greenhouse gas emissions, a small number of trees can significantly improve the lives of communities at a local level. They improve soil fertility, improve soil water retention and provide medicines.

Reforestation in tropical regions is one of the best ways to sequester carbon and combat climate change. Thanks to their strong growth (some species grow to more than 2 meters in just one year), tropical trees can store a lot of carbon in their biomass. Since 2017, Almighty Tree and EMAUA have planted 70,000 trees from their native tree nursery, mainly in schools.

If you would like to do your bit, too, you can plant your own tree here: https://www.almightytree.ch/plant-trees

ADICTA LAB x Terra Foundation
For the future of cycling, for the future of our planet.